1959 Chevrolet Impala – Classic Subliminal Advert

Here is an advert from 1959 for the new Chevrolet Impala – it is sung by Pat Boone and Dinah Shore. The idea of the advert was that it was openly subliminal – they sing a song about showing you the new car subliminally.

It wasn’t a real subliminal message as it is shown for a second at a time and it is visable to the naked eye without slowing the advert down, but this advert caused quite a lot of gossip at the time, and it seemed to do the trick anyway.

At the time subliminal messages were just getting introduced to people and there was more controversy around them even if they were used much less often than they are used today.