Tupac Shakur was ahead of his peers as he was the first rapper as far as we know that used subliminal messages in his video spots. Lil Wayne and Jay Z later also used subliminals in their songs. 2Pac obviously had a huge influence on not just rap, but music in general.
It is amazing looking back that Tupac not only knew how he was going to die, but he also embedded subliminal messages in a video which say “Yes I’m Alive”. Coincidence? We don’t think so.
Another song in which Tupac used subliminal messages is his hit Unconditional Love. Played in reverse this song is very revealing about certain things.