This interesting KMart commercial has subliminal messages in it, although they are not really hidden that well. In fact, they are quite obvious, as after the ban of subliminal messages in advertising back in 1973, they have to make it fairly obvious.
In this video we can see normal people, a father figure, a salesman, a woman, an old woman and an old man, a kid etc. talk about how they “shit their pants” or their bed.
What the commercial plays a goof on is how the words shit and shipped sound similar.
This KMart video got a lot of cotroversy, but feel free to see it for yourself and let us know if you find it disguisting or funny in the comments: